
Market Research
&
Strategy
We give your data a voice
and your brand a roadmap
Welcome to the new era of insights!
At Resinnov, we’re not just collecting data; we’re decoding human behavior by pairing the empathy of traditional research with the precision of AI.
Our core philosophy is Hybrid Intelligence: where Our Human moderator goes beyond the surface by keeping emotions alive; while AI analysis helps to understand the micro-expressions and tonal shifts that reveal a participant's true emotional drivers.
IDIs and FGDs
.png)
Perfect for concept testing; understand how your product lives in a social context and identify the "viral" elements of your brand, either through virtual interviews or at a venue.
Mystery Shopping
.png)
We deploy trained shoppers (and digital bots) to experience your brand undercover. Transform your CX (Customer Experience) by pinpointing exactly where you’re losing sales on the floor.
Ethnography Studies
.png)
Observe consumers in their natural habitats—homes, offices, or stores; allowing you to innovate products that solve real-world friction.
It ensures your brand fits seamlessly into their daily rituals, fostering authentic cultural relevance and long-term loyalty.
In-Home Product Testing (IHUT)
.png)
We send your product into the wild—the consumer's home. Our platform analyzes video feedback and usage logs to see how your product survives reality.
Minimize post-launch risk by perfecting the user interface and packaging based on actual home-use friction.
CSAT Surveys

We use adaptive, AI-driven branching logic to keep surveys short, engaging, and highly relevant to each respondent.
Real-time feedback loops allow you to pivot quickly, fixing issues before they tarnish your reputation and reinforcing what your fans love.
Online Board Discussions (OBD)

A private, moderated space where consumers interact over several days. Rapidly co-create with your audience.
Use these boards to "pressure test" new ideas in a low-cost, high-engagement digital environment
Central Location Testing (CLT)
.png)
CLTs are used for sensory benchmarking, allowing clients to test taste, fragrance, or packaging against competitors with 100% consistency.
Our state-of-the-art CLT facilities, equipped with video recording capabilities, provide an optimal environment for conducting group research projects.
Computer Assisted Interviews
.png)
We use CATI and CAPI to reach the most remote "dark zones" where traditional online surveys fail.
With the help of local recruiters, we reach these underserved rural markets, turning "hard-to-reach" demographics into your most loyal new customer base.

