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Market Research
&
Strategy

We give your data a voice
and your brand a roadmap

Welcome to the new era of insights!
At Resinnov, we’re not just collecting data; we’re decoding human behavior by pairing the empathy of traditional research with the precision of AI.

Our core philosophy is Hybrid Intelligence: where Our Human moderator goes beyond the surface by keeping emotions alive; while AI analysis helps to understand the micro-expressions and tonal shifts that reveal a participant's true emotional drivers.

IDIs and FGDs

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Perfect for concept testing; understand how your product lives in a social context and identify the "viral" elements of your brand, either through virtual interviews or at a venue.

Mystery Shopping

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We deploy trained shoppers (and digital bots) to experience your brand undercover. Transform your CX (Customer Experience) by pinpointing exactly where you’re losing sales on the floor.

Ethnography Studies

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Observe consumers in their natural habitats—homes, offices, or stores; allowing you to innovate products that solve real-world friction.

It ensures your brand fits seamlessly into their daily rituals, fostering authentic cultural relevance and long-term loyalty.

In-Home Product Testing (IHUT)

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We send your product into the wild—the consumer's home. Our platform analyzes video feedback and usage logs to see how your product survives reality.

Minimize post-launch risk by perfecting the user interface and packaging based on actual home-use friction.

CSAT Surveys

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We use adaptive, AI-driven branching logic to keep surveys short, engaging, and highly relevant to each respondent.

Real-time feedback loops allow you to pivot quickly, fixing issues before they tarnish your reputation and reinforcing what your fans love.

Online Board Discussions (OBD)

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A private, moderated space where consumers interact over several days. Rapidly co-create with your audience.

Use these boards to "pressure test" new ideas in a low-cost, high-engagement digital environment

Central Location Testing (CLT)

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CLTs are used for sensory benchmarking, allowing clients to test taste, fragrance, or packaging against competitors with 100% consistency.

Our state-of-the-art CLT facilities, equipped with video recording capabilities, provide an optimal environment for conducting group research projects.

Computer Assisted Interviews

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We use CATI and CAPI to reach the most remote "dark zones" where traditional online surveys fail.

With the help of local recruiters, we reach these underserved rural markets, turning "hard-to-reach" demographics into your most loyal new customer base.

 

Don’t just follow the market—
predict it with Resinnov’s hybrid intelligence

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